6 Sigma in Banking Free Essays

Six sigma concept with banking system Finance industry is considerably applying six sigma quality processes with aim of eliminating defects. Earlier six sigma was used only in the field of production, but now it is also used in service industry. Banks have tried to implement 6? by paying attention to customer complaint, time needed for crediting process and time needed for feedback and ultimately they found that 6? is also applicable in financial organization. We will write a custom essay sample on 6 Sigma in Banking or any similar topic only for you Order Now After implementation of 6? the realization of improvement was done by using DMAIC model, where the process was recorded according to SIPOC model. PARETO method helped to identify the influence of problematic causes and ISHIKAWA model was used in identification of sample root Banks made the first significant step towards 6? with the implementation of ISO 9000:2000 standards. While moving forward with ISO standards, banks started a parallel process which includes PARETO method, measuring customer satisfaction, and audit system and complaint management with an intention to increase customer satisfaction level. By completing this they received the knowledge on green belt without even knowing it. Now-a-days it is easy to monitor and control the quality process by using SPC. The activities were conducted by using software of CIM College, for whose usage the participants were trained and the activities involved are- * Finding the spot for improvement in order to accomplish greater customer satisfaction * Introduction of following clients need * Establishing direct communication with users of bank’s services * Interviewing of physical person, user of banks services in offices Questionnaires for measuring customer’s satisfaction are handed over to clients and the results were processed by using the software. To increase the overall satisfaction banks have defined the future quality goals * Simplification of service providing by removing activities to 20% which don’t make additional value of the total process * Increasing customer’s satisfaction by 50% every year for next 2 years to achieve 95% satisfaction evel by the next years * Decreasing mistakes by 50% every year * Increase service faster by 20% each year * Increase profit by share- 10%more than previous year Managers through this CIM software and analyzing the STORY BOARD for crediting process can view the achievements and results of quality process. Further the documentation from a client is done only once and the information are transferred into electronic form and sent to Crediting Board for approval. How to cite 6 Sigma in Banking, Essay examples

Animal Farm and 1984 Comparison Essay Example For Students

Animal Farm and 1984 Comparison Essay In his books, Animal Farm and 1984, George Orwell creates two similar societies attempting to achieve perfection through tyranny but the environment of each supports a different culture. In both Animal Farm and 1984 the ruling society depresses the individual in order to achieve his total obedience. In Animal Farm the environment is static à ¢Ã¢â€š ¬Ã¢â‚¬Å" that of a rigid society- that of a small space -for it is in a farm. Because it is so simple, so undeveloped technology wise, a different society immerges, a society more similar to that of today, then to that of the other book, 1984. In 1984, the government controls the individual technology wise. It uses technology in order to watch everything the individual does, so the individual will not rebel and that society will maintain the way it is à ¢Ã¢â€š ¬Ã¢â‚¬Å" the way it supposed to be technology controlled Tarnoff online. Right at the beginning of 1984, Orwell presents the reader with how much the government controls and supervises what the individual does. On the first page he describes a poster with a mens picture on it, and a caption underneath à ¢Ã¢â€š ¬Ã¢â‚¬Å" Big Brother Is Watching You. That shows how the government tries to intimidate the people in order for the people to listen to them and do as the government tells them to Orwell, 1984 5. In Animal Farm the pigs, which control the farm, use another method to achieve the same result. When the animals were working on the windmill Napoleon, the leader, announced that there will be work on Sunday, off course he said that it will be strictly voluntary, but, who ever does not volunteer will have his rations reduced by half. It does not matter how, but in both 1984 and Animal Farm, the leaders use some kind of oppression to control the individual whether it is fear of hunger or fear of violating the law Orwell, Animal Farm 63. The environment of each book is quite different. In Animal Farm it is a farm, and that creates a society which is easy to control because there is less space and less places to go to. It was easier for the pigs to control and supervise the animals. That way they had control over all the animals, so any animal that wanted to get away from the totalitarianism that controlled the farm the pigs knew about it and dealt with it appropriately. For example à ¢Ã¢â€š ¬Ã¢â‚¬Å" when the three hens come forward and admit that snowball came to them in a dream à ¢Ã¢â€š ¬Ã¢â‚¬Å" they are slaughtered. As Harold Bloom said in his book, this is an obvious parallel to the purge trials of the 1930s 18. In 1984, George Orwell opens us to a futuristic society where technology controls everything. At the beginning of the book Orwell describes a telescreen à ¢Ã¢â€š ¬Ã¢â‚¬Å" a kind of television screen that makes it possible for the government to see, and supervise everything the individual is doing. That is the way the government indicates how  powerful they really are, and that they can see and hear everything a person does. Mainly because of that technology, the government finds out about Winston Smith affair with Julia and about his rebellious thoughts against the government. Because of those thoughts he is tortured so much, that eventually he gives up his personal freedom and his love to Julia. In his book William Steinhoff say that after he is tortured so much, Winston is cut off from past and future and his conscience extinguishes when he cries to the torturers to send the rats to Julia à ¢Ã¢â€š ¬Ã¢â‚¬Å" Do it to Julia! Do it to Julia! Not me! Julia! I dont care what you do to her!Orwell, 1984 236. He also says that Winston is bullied so much, beaten so much, tortured so much, that he is reduced to a statues below that of an animal. That would never have happened if technology were not used in such a cruel, intimidating way. It created a society where people are afraid of technology, of the people who created it, of the government, of big brother 210.

An Everything Bagel World Professor Ramos Blog

An Everything Bagel World I grew up in Southern California and describe it as a â€Å"everything bagel state,† it has different colors of people, different beliefs, and different sexual orientations, we have a little bit of everything. It was easy for me to except that we were all different, this is all I knew. At a Young age, around 6 or 7 I learned that sometimes guys like other guys and girls like other girls, â€Å"gay† and â€Å"lesbian†. This was something I didn’t put too much thought into, I just thought everyone likes what they like and that’s just how the world goes. Obviously, as I got older, I learned that some people don’t accept it as easily as I do. When I was about 20 years old, I received a phone call from my very close cousin whom I grew up with and was like a brother to be me. He told me â€Å"I love you, I wanted to tell you that I’m gay and I have a boyfriend. I don’t want you to think any different about me, I’m still your same cousin.† He started crying. I did not want him to feel bad, ashamed or embarrassed about being gay, that was who he was. So, right after, I said, â€Å"I had a feeling that you were! And I love you no matter what! He wasn’t that surprised that I knew, we are very close. He kept crying and said he told his Mom and his step-dad, and they were taking it really hard. His mom was sad about it and his step-dad thought it’s horrible that he likes guys and is something that he is not going to accept. Along with that, some of his best friends that he grew up with were shocked and had deleted him on social media and stopped talking to him. I could tell by his voice that It was killing him to have this kind of reaction from people that he was close to and loved. I told him that he was a great person and if his friends dont want to be friends with him than its their loss, this is who you are, if they stop talking to you because of this, they are not your true friends. Your mom and dad, on the other hand will hopefully get it, they probably just need time to process everything. I wanted to do everything in my power to let him know that there was nothing wrong with him or his feelings, and that he had someone to be there and accept him for him. That weekend I visited my cousin to show support, to let him be open about being gay and not have to hide it anymore while being around someone, especially family. I couldn’t imagine having to hide who you are from your loved ones, or really anyone. So it was a big deal that I made him comfortable in his own skin. We talked for hours about when he first started noticing he liked guys, his first â€Å"real† crush. I asked him about his boyfriend, and asked him if he was cute, we both laughed. I asked him normal questions that anyone would ask someone about a boyfriend or girlfriend. I told him I would love to be the first to meet him. I could tell that made him happy. Soon after, I met his boyfriend who was extremely nice, and I noticed right off the bat that he was perfect for my cousin. Around that time there was a family event, but my cousin couldn’t make it. I saw my Aunt (his mom), and she said â€Å"Im sure you heard about your cousin† in a disappointed way. The way she said it honestly bugged the CRAP out of me. So with a huge smile on my face I said, â€Å"Yes! I did, and I met his boyfriend, he was so nice, they’re such a cute couple.† She had a slightly shocked look on her face because she had no idea that I had met him, or what I would think about it all. I wanted her to know that there was someone who thinks that there is absolutely nothing wrong with it and maybe it would sort of change her outlook. She told me about the hard time that she was having with it, I told her I understand, that was her little boy, but he seems really happy. And that was all I was really going to say about it. It wasn’t my place to try to convince her. His step-dad overheard us talking and said â€Å"I just I dont want to see it around me.â₠¬  There was really nothing I could say, that was how he felt and like I said, it wasn’t really my place. Time moved forward, about a year, mostly everyone accepted the fact he was gay including   his step-dad. See, his step-dad was black, and his mom was white. He told my cousin that there was a time where people didn’t accept them being together, and he didn’t want to do the same to him. His mom   became very close to his boyfriend. They both came to Christmas parties and other family events, and it became normal to everyone else, which made my cousin finally feel comfortable. A wedding ,on a beach, with our significant others, on a beautiful sunny afternoon, , with an amazing   bright red sunset sounds like a dream wedding to a lot of us.. This wedding was my cousins, he was as happy as could be. Our whole family sitting there watching was the greatest thing that he could’ve asked for. The reception was at a campground where everyone had their tents, we barbecued, played games, it was a â€Å"them† kind of ceremony. That night we briefly separated from the party and sat on the cliffs, watching the moon reflect off of the ocean. He thanked me for being there for him from the start, and that, that’s what he needed, was someone to be there for him. I told him I loved him I am happy that he is happy. Everyone is different, this whole world is and Everything Bagel, there are people going through different experiences then we are, that are trying to accept themselves and having other people accept them. Some of the time you see others putting people down, judging them and making them feel bad. Ive learned that being there for someone while they are going through a difficult time, just might be the best thing you could do for someone, because it is totally okay to be different.

Rob and Pablo Experiential Marketing

Rob and Pablo Experiential Marketing Introduction Rob and Pablo, the co-proprietors of SNOG (a chain of UK based yogurt shops), mention that the secret behind their success lies not only in the type of product they sell but rather in the way in which they make each transaction an experience for their customers.Advertising We will write a custom essay sample on Rob and Pablo Experiential Marketing specifically for you for only $16.05 $11/page Learn More What these two entrepreneurs are referring to is the general ambiance and feel that permeates a particular store or shopping area. This particular concept can be defined as experiential marketing which relies on establishing an emotional and rational connection with a customer to convince them to buy a product or patronize a particular service. Experiential Marketing in Action Within the context of experiential marketing, the experience that Rob and Pablo are referring to is not just the quality of the product itself but what customers feel when they enter into a particular establishment1. In the case of Snog, all their outlets have a warm and friendly ambiance which is not only family friendly but actually promotes, in their words, a happy feeling for customers. For example, it can be seen that in the case of Apple Inc. that all their stores, no matter what country they are present in, have a stylish and ergonomic design that looks clean, modern and cutting edge which has come to exemplify the experience of buying products at an Apple store. Based on the popularity of not only Snog but of Apple itself, it can be seen that by making their store into an experience rather than just a store, this helps to encourage buying behaviour among their clientele and even repeat visits.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As such, for any business that wants to increase their customer base it is important to develop the ex perience their venue provides so as to better appeal to consumers and create repeat business. Components to Market Orientation There are three components within market orientation that need to be taken into consideration when it comes to examining experiential marketing, namely: a company’s competitor orientation, its customer orientation or whether it adheres to inter-functional coordination. When it comes to marketing strategies involving customer orientation, a company utilizes its available resources in gathering data on the needs and behaviours of the consumer segment that it is targeting. The same can be said for competitor orientation marketing strategies; however, in this case it focuses on competitors within the same market instead2. Either method has a distinct weakness; focusing too much on consumer orientation can actually blind a company to changes in the market or may actually stifle innovation since the company focuses too much on consumer satisfaction rather t han changing based on trends3. Focusing too much on competitor orientation on the other hand results in too much time and capital being placed on competitive activities which results in companies at times neglecting their consumer bases and focusing too much on getting ahead of the competition. In the case of IBM, what was done was to focus on a customer oriented strategy by providing solutions instead of merely software and hardware4.Advertising We will write a custom essay sample on Rob and Pablo Experiential Marketing specifically for you for only $16.05 $11/page Learn More Not only that, the company also avoided the potential pitfall of being blind to changes within the market by in effect taking itself out of the competitive direct to consumer PC market and instead focused on a niche market strategy involving multinational corporations, institutions and other such organizations. This strategy can be considered a stroke of genius since it enabled the co mpany to further enhance its reputation through better client services which in effect resulted in additional clients for IBM5. The end result of this particular marketing strategy enabled IBM to become the 2nd largest firm within the U.S. based on the number of employees it currently has as well as enabling it to reach the fourth highest position within the U.S. market in terms of the sheer amount of market capitalization it has at the present. Marketing and Customer Experiences This section argues that consumption is an embodied experience rather than consisting of mere business transactions and, as such, this is why experiences can be an economic offering. Space where consumers do their shopping is related to their bodies, sensations, feelings, emotions, and their actions6. The space where experiences are plotted, staged and consumed are the sites to offer the memorable events for consumers to immerse themselves in. These sites are thus defined as experiencescapes and can be cons idered the primary means by which products are marketed to people. It is within this context that the concept of experiential marketing is doubted since if the act of appealing to customers is through an experiencescape and is an inherent aspect of marketing in general, this means that experiential marketing is nothing more than a contemporary manifestation of already present marketing orientations.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is a well known fact that the presentation of anything that can be feasibly sold to a consumer is an important factor in whether or not a product is a success or a failure. Companies have gone so far as to invest millions on advertising campaigns, consumer focus groups, product viability testing as well as a variety of other factors in order to entice people to buy their product7. In hotels, restaurants and shopping malls, enticing a customer to come to their location is not just a matter of having the best product at the lowest cost but rather presenting a certain image, ambience, and experience. From this it can be understood that people are attracted to going to a certain location based what they see as being a pleasant experience for them which goes beyond mere shopping or eating8. When taking into account the numerous malls and shopping centres around the world such as the Dubai Shopping Centre in the United Arab Emirates or the Mall of Asia in the Philippines, ergonomically they can be considered a vast waste of space and electricity with large avenues that could have been occupied by shops yet are filled in with waiting areas, indoor fountains, fancy sculptures as well as expensive air conditioning systems. The justification behind such endeavours and its correlation with experiential marketing will be tackled in the next section. Case Example A systems analyst would tell you that the resources expended on malls hold little significance for selling goods to consumers and would best be used in a more productive fashion. However, following such advice would result in an architecturally benign structure that would be efficient in reducing costs and maximizing sales however such a location would probably not be frequented by customers at all9. The reason for such extravagances in a shopping mall is that people are attracted by presentation and desire a way in which they would be able to experience something beyond just shopping for goods and services10. The fact of the matter is the process of buying goods and services from a store is normally a tedious and boring experience. Having to drive or take public transportation to a shopping centre, finding the type of store that contains the articles of clothing in question and having to go back home consumes vast amounts of time and, as such, under ordinary circumstances most people would be rather hesitant to repeat this kind of behaviour11. Retailing works off continued consumer patronage and, as such, the more a person goes to a certain location to buy something the greater the resulting profits for the company in question. In order to encourage this type of behaviour, shopping centres and retailers have to make the experience of shopping an enjoyable one in order for consumers to continuously come back due to the enjoyed experience12. This process is called an experiencescape which can be described as the creation of an environment that creates an experience beyond that of the mere buying of goods, rather, it is a type of marketing that is meant to entice, delight and encourage repeat visits in order to get people to buy products at certain locations13. In the case of the Mall of Dubai, the Mall of Asia as well as numerous other global shopping centres, a trend has occurred leading to the creation of ever increasing building sizes with one mall becoming bigger than the next. Each succeeding mall tends to possess more amenities, luxuries as well as a plethora of various consumer oriented services meant to entice more visits in the future14. One clear example of an experiencescape in the shopping centres of today are the movie theatres15. Movies themselves are meant to enthral, entertain and otherwise provide an experience like no other, yet it is far easier and cheaper to merely wait for the DVD of a movie to come out, rent it at the fraction of the cost of a movie ticket and watch at home at the convenience of the renter. Thus, it must be questioned why then d o people spend money to watch movies in shopping centres? The fact is that watching movies on a large screen is a far better experience, combined with surround sound and the reactions of other audience members, it is an experiencescape meant to impress, entertain and otherwise captivate the attention of a moviegoer so as to encourage repeat visits16. People enjoy their senses being stimulated in one form or another which an experiencescape is able to provide and, as such, people are willing to pay ever increasing amounts of money or go to shopping centres with the best entertainment value just to stimulate their senses17. This is based on the fact that life in general for most of the population is rather benign and boring. With this in mind, ever increasing amounts of people are in search of methods to fill this boredom with something that would be able to captivate the senses18. Shopping centres, malls and mega complexes are able to provide this, hence the fact people have a tenden cy to congregate around such areas in order to experience the various experiecescapes that are available in them19. This of course results in greater sales for the numerous stalls, booths, and stores located within the mall itself since people are not only enticed to experience all that is available around them but are also encouraged to spend money by either eating at restaurants located within the shopping centre or by buying something through a spur of the moment purchase20. Taking all these factors into consideration, it can be seen that the creation of â€Å"customer experiences† is a normal part of marketing and doing business. While it may be true that experiential marketing has been gaining considerable ground as of late, the fact remains that it is merely a manifestation of the customer oriented marketing strategy that was described earlier on in this paper. As such, it is true that creating an experience to appeal to customers is important, however, it is erroneous to believe that experiential marketing is the process by which this primarily occurs since the examples of the malls and movie theatres all show that experience creation has been utilized for decades as a means to draw customers in so that they can buy products and patronize services21. Analyzing the Concept of Customer Experience If a person without any work experience whatsoever were to enter into the retail industry as a sales clerk, one of the first lessons that they would learn is the concept of the customer experience. This concept is based on the fact that a customer that experiences exemplary service, a professional work attitude from employees and is treated as a person and not just as a mere figure on an accounting sheet is more likely to come back and shop again at the same location22. It is due to this that the focus of most retail companies today is enhancing the customer service through store design, customer relations, rules and regulations as well as constant change in order to meet the needs of a variety of customers. The aspect of store design in a customers experience all deals with the aesthetic point of view that is perceived by the customer23. It is a well known fact that people are more likely to do business with an outlet if it looks aesthetically pleasing versus another outlet that may have cheaper prices but is aesthetically demeaning. The fact of the matter is humans, more often than not, choose aesthetics over any perceived savings they may accrue from purchasing from an aesthetically inappropriate location24. The basis for this trend in aesthetics is human psychology which has stated that people have a propensity to congregate around areas that are more aesthetically pleasing than those that are not. This is proven by the fact that most people prefer taking walks in a spacious well kept park rather the nearest junkyard or landfill. As such, based on aesthetics, the overall appearance of a shop is then created as a result of what de signers perceive to be an attractive design for a customer that compliments the type of product being sold25. Examples of such incidences are apparent in the state of the numerous stores at malls that each have their own unique design that is aesthetically pleasing to the eye and are meant to draw customers in. Another aspect of customer relations involves the use of customer services skills in order to create an atmosphere wherein customers are assisted by employees in a friendly professional manner, assisting the customer with whatever it is they need help with and creating an atmosphere where the customer feels at ease26. Numerous retail outlets such as Gap, Levis, Dolce Gabanna as well as a variety of other brand name stores take it upon themselves to constantly train their employees in proper customer service skills in order to create better customers relations with their consumers27. The best result of such an action is patronage on the part of the customer towards the store for the great customer relations experience that the store was able to give28. Taking these factors into consideration, it can be seen that the domain of appealing to customer experience is not the sole property of experiential marketing; rather, it has been present through the development of aesthetic designs and proper customer service which have been the mainstay of product retailers for hundreds of years29. As such, based on all the examples given, it can be stated that appealing to a customer’s emotions and rational behaviour is nothing new and has been a part of marketing ever since its inception30. The concept of experiential marketing has merely been more adept at bringing to light what was already obvious to many marketing professionals. Conclusion Overall, it can be stated that there is a need to understand the buying experience from the consumer’s perspectives for future studies. This involves understanding how consumers react to and make sense of the buying experience and how they interact with the buying environment created by companies. The fact of the matter is buying experiences were created for the express purpose of making money off of consumers. If consumer attitudes towards them are properly understood, the more likely corporations are able to make money off of them. It is within this context that this paper concludes that experiential marketing is nothing more than a passing fad in the current realm of marketing literature. Bibliography Anggie, C, Haryanto, J, Analysis of the Effect of Olfactory, Approach Behavior, and Experiential Marketing toward Purchase Intention, Gadjah Mada International Journal Of Business, vol. 14, no. 1, 2012, pp. 85. (English), Marketing Review / Xing Xiao Ping Lun, vol. 9, no. 2, 2012, pp. 161. (English), Marketing Review / Xing Xiao Ping Lun, vol. 9, no. 2, 2012, pp. 161-179 10 S Srinivasan R Srivastava, Creating the futuristic retail experience through experiential marketing: Is it possible? An exploratory study, Journal Of Retail Leisure Property, vol. 9, no. 3, 2010, pp. 193-199 11 R Miller K Washington, Part XIII: Consumer marketing: Chapter 89: Event experiential marketing, Consumer Behaviour, vol. 5, no. 2, 2013, pp. 515-517 12 K Maddox, Survey shines spotlight on experiential marketing, B To B, vol. 91, no. 10, 2006, pp. 4-38 13 C Anggie J Haryanto, Analysis of the Effect of Olfactory, Approach Behavior, and Experiential Marketing toward Purchase Intention, Gadjah Mada International Journal Of Business, vol. 14, no. 1, 2012, pp. 85-101 14 T Sheng-Hshiung, C Yi-Ti W Chih-Hung, The Visitors Behavioral Consequences of Experiential Marketing: An Empirical Study on Taipei Zoo, Journal Of Travel Tourism Marketing, vol. 21, no. 1, 2006, pp. 47-64 15 Experiential marketing risks attracting the wrong crowd, Media: Asias Media Marketing Newspaper, vol. 2, no. 3, 2008, p. 14 16 N Zainuddin, J Previte R Russell-Bennett, A social marketing approach to value creation in a well-womens health service, Journal Of Marketing Management, vol. 27, no. 3/4, 2011, pp. 361-385 17 K Mehta, Experiential Marketing A radical new idea for the Indian Disability Sector, Aweshkar Research Journal, vol. 15, no. 1, 2013, p. 10 18 J Maher, Students attitudes toward the experiential marketing research project: An exploratory investigation of the impact of reality, AMA Winter Educators Conference Proceedings, vol. 14, 2003, p. 299 19 M Senthil, K Chandrasekar S Selvabaskar, ‘Experiential Retailing’ as a Strategic Tool for Retail Store Differentiation and Brand Association A Conceptual Approach, SIES Journal Of Management, vol. 8, no. 1, 2012, pp. 92-102 20 L Hart S Mrad, Student-led Consulting Projects Succeed as Experiential Learning Tool for MBA Marketing Strategy, Business Education Innovation Journal, vol. 5, no. 2, 2013, pp. 75-85 21 M Luo, J Chen, R Ching C Liu, An examination of the effects of virtual experiential marketing on online customer inte ntions and loyalty, Service Industries Journal, vol. 31, no. 13, 2011, pp. 2163-2191 22 D Leighton, Step back in time and live the legend: experiential marketing and the heritage sector, International Journal Of Nonprofit Voluntary Sector Marketing, vol. 12, no. 2, 2007, pp. 117-125 23 N Vila-Là ³pez M Rodrà ­guez-Molina, Event-brand transfer in an entertainment service: experiential marketing, Industrial Management Data Systems, vol. 113, no. 6, 2013, pp. 712-731 24 T Suh, M Bae, H Zhao, S Kim M Arnold, A multi-level investigation of international marketing projects: The roles of experiential knowledge and creativity on performance, Industrial Marketing Management, vol. 39, no. 2, 2010, pp. 211-220 25 L Ming-Shing, H Huey-Der Y Ming-Fen, The study of the relationships among experiential marketing, service quality, customer satisfaction and customer loyalty, International Journal Of Organizational Innovation, vol. 3, no. 2, 2010, pp. 352-378 26 WR Wynd, An Experiential Approa ch to Marketing Education, Journal Of Marketing Education, vol. 11, no. 2, 1989, p. 64 27 S Shobeiri, M Laroche E Mazaheri, Shaping e-retailer’s website personality: The importance of experiential marketing, Journal Of Retailing Consumer Services, vol. 20, no. 1, 2013, pp. 102-110 28 S Pathak, Its not just events anymore, Advertising Age, vol. 85, no. 5, 2014, p. 12 29 J Cannenterre, N Mou, S Moul, M Bernadac A Ghor, How do companies innovate and attract consumers through experiential marketing?, Scientific Research Education In The Air Force AFASES, vol. 1, 2012, pp. 29-38 30 B Schmitt, Experiential Marketing, Journal Of Marketing Management, vol. 15, no. 3, 1999, pp. 53-67

Hearing Sounds Assignment Example | Topics and Well Written Essays - 500 words

Hearing Sounds - Assignment Example The outer ear is composed of three parts which are the pinna (or auricle), the external auditory canal (or external auditory meatus), and the tympanic membrane (or eardrum) (Net Industries and its Licensors ,par.2). The pinna is the organ on the side of our heads that we commonly call "the ear". The external auditory canal is a passageway in the temporal lobe of the skull that begins at the ear and extends inward and slightly upwards. The outer one-third portion of the canal is lined with a membrane containing ceruminous (ear wax producing) cells, and hair cells which protects the eardrum by trapping dirt and other foreign bodies. The purpose of the cerumen and hairs is to protect the eardrum by trapping dirt and to keep the canal moist. The tympanic membrane or eardrum is a thin, concave membrane stretched across the inner end of the external auditory canal and serves as a transmitter of sound by vibrating in response to sounds traveling down the external auditory canal, and beginni ng sound conduction in the middle ear. The middle ear starts from the inner surface of the eardrum. It is connected to a chain of three small bones called the ossicles, known as the malleus (hammer), incus (anvil) and stapes (stirrup). These bones conduct sound waves from the tympanic membrane to the inner ear.

Review the current and potential future treatments for Parkinsons Essay

Review the current and potential future treatments for Parkinsons Disease - Essay Example It is the second most common neurgenerative disorder that affects about 1 million people in America and about 50,000 people in United Kingdom (Jankovic, 2007). The disease is characterized by a gradual loss of the muscular functioning and controlling, resulting in trembling limbs, stiffness and impairment balance. In other words, the disease causes the disorder of movement, motor weakness, spasticity, sensory loss, and cerebellar ataxia (Waters, 2008). It causes slowness of the movement or abnormal involuntary movement (dyskinesia) such as, tremor, chorea, mycolonus, tics and dystopian (Driver-Dunckley et al., 2003). The disease immensely affects sub cortical brain structures (basal ganglia) causing movement disorders. Parkinson’s disease results from the malfunction and the death of the nerve muscle of the brain cells called neurons. It affects neurons present in the substantia nigra. This part of brain controls the movement and coordination of the body part with the brain (C haudhuri & Tolosa, 2009). Parkinson’s disease affects substantia nigra, eventually decrease production of dopamine in the brain causing individuals to lose control the movement normally (Olanow & Koller, 1998). Symptoms of Parkinson’s disease are classified as Primary symptoms that are related to involuntary and voluntary motor functions usually occur on one side of the body. When the symptoms of the Parkinson appear they are mild that eventually progress with the time (Chaudhuri & Tolosa, 2009). According to the study of Waters (2008), by the time the symptoms of Parkinson’s disease appear, individuals would have already lost about 60 to 80 percent of the dopamine cells (cells that regulate and control the movement). The secondary symptoms appear when the Parkinson’s disease becomes progressive causing the loss and control of the body movement and damage of brain cell (Waters, 2008). The following is the list of

Business Proposal Case Study Example | Topics and Well Written Essays - 1500 words

Business Proposal - Case Study Example The trust that has been created at various departments of the company has helped Tata to establish several institutes like Indian Institute of Science, Tata Institute of Fundamental Research and Tata Institute of Social Sciences among others. The employee welfare aspect of Tata is so strong that it had created various facilities for their employees. The employees have to work 8-hours during the day; provident fund and maternity leave are a few of the facilities that are provided to the employees of Tata Group. In the year 2010-2011, Tata Group had contributed around US$170 million towards the upliftment of social causes (Tata Sons Ltd, 2012). The main objective of the paper is to develop a comprehensive understanding of the leadership strategies implemented by Tata Group to facilitate its business in India and all around the world. Based on the analysis, business proposal will be presented to the company which can enable it to gain further benefits and ensure sustainability. Role of the Leader in Initiating and Managing Change Leadership in any organization plays a vital role to take it to newer heights. Similar scenario can be observed in case of Tata Group as well. It is recognized to transform its operations in recent years for initially operating as a slow-moving giant which is risk-averse to a conglomerate which is dynamic and aggressive in its decision making. In this turn-around of approach, the leadership standpoint of Mr. Ratan Tata, the Chairman of Tata Group has been a major factor. He has taken certain remarkable initiatives that have led the organization to attain major growth and distinction. Thus, Mr. Ratan Tata, as a pioneering and diligent leader can be largely attributed to the ensuing growth of Tata Group (Prasad, Govind, & Sesha, 2008). The leaders of Tata have set up various strategies in order to get through the diverse competitive situations that took place at the organization. The leaders at Tata under the guidance of Ratan Tata have an immense sense towards directing the company at different directions depending on the demand of the company. The leaders of the company provide utmost significance to the employees of the organization and they gain a lot of importance in the company. The company shares five important principles like excellence, understanding, integrity, responsibility and unity (Prasad, Govind, & Sesha, 2008). The leaders of Tata utilize all the five principles to overcome all the changes that take place in the company. Tata Group has set up cost leadership approach for further expansion of the organization. The leaders had analyzed the position of Tata through the business model of the organization. The Tata Business Excellence Model (TBEM) has been the major driving force behind the transformation which has taken place in the organization. This business model has facilitated the company to ensure that business objectives of the company are attained keeping in consideration the due significance of r endering quality to the consumers (Prasad, Govind, & Sesha, 2008). The leaders at Tata finally decided that if the products of the company become more standardized then the cost of those products can be reduced quite easily. This strategy helped the company to develop a steel industry at Jamshedpur. Moreover, it has been viewed that the leaders at Tata has gained success