Analysis Of The Launch Of French Beauty And Cosmetics Giant

Abstract The article aims to explore the possibility of the launch of French beauty and cosmetics giant Sephora into the Australian market. The paper touches on the environmental factors which affects the current beauty and toiletries industry in Australia. It also conducts an opportunity analysis for Sephora to identify its key competitive factors to gain an edge in the Australian market. Findings suggest that Australia is a viable market for Sephora but it has a few drawbacks. Table of Contents Topic Page Number INTRODUCTION 3 ANALYSIS OF BACKGROUND 3 STATEMENT OF SCOPE 3 METHOD 3 SWOT ANALYSIS 4 ENVIRONMENTAL FACTORS 5-8 COMPETITION 8 STRATEGY 8 CONCLUSION 9 BIBLIOGRAPHY 10 Introduction Sephora is a leading French†¦show more content†¦(Mictchell, 2014) Statement of Scope In my research report I would like to explore the current environmental factors within which Sephora will be launching in Australia. I will conduct a SWOT analysis to find out Sephora’s competitive position and Marketing Potential in Australia .I also aim to find out the various environmental factors that affects the beauty and cosmetics business in Australia. By conducting this research I intend to identify the opportunities that can be leveraged by Sephora to enter the Australian cosmetics market. Method A SWOT Analysis is a useful technique to find out a firm’s competitive position .A SWOT Analysis divides the information into two main categories(internal and external factors) and further into positive aspects(strengths and opportunities) and negative aspects(weaknesses and threats).Based on the SWOT framework marketing executives can plan alternative marketing strategies. (Kotabe Helsen, 2010). SWOT Analysis for Sephora Strengths 1. Inexpensive cosmetics-Sephora provides great quality products for less than $20. (Guthrie, 2014). Cosmetics in Australia are expensive. 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Giving The Poor Easy Access For Healthy Food - 947 Words

All over the world are people with little everything such as food, money, and importantly, education. Education is a key component to living a happy life. Without education, society would continue making the same mistakes every day without learning from their faults. It is imperative that everyone is given the same education in order to survive. With education comes making healthy decisions in choosing food items. In an article titled â€Å"Giving the Poor Easy Access to Healthy Food Doesn’t Mean They’ll Buy It† by Margot Sangerkatz, talks about how putting grocery stores in a poorer neighborhood won’t accomplish anything. People will still continue buying junk food because they are not taught any differently. If those individuals were taught differently, those grocery stores would then make a difference. Placing grocery stores in a poor area does nothing but allow society to continue their habits in choosing unhealthy food items. 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6 Sigma in Banking Free Essays

Six sigma concept with banking system Finance industry is considerably applying six sigma quality processes with aim of eliminating defects. Earlier six sigma was used only in the field of production, but now it is also used in service industry. Banks have tried to implement 6? by paying attention to customer complaint, time needed for crediting process and time needed for feedback and ultimately they found that 6? is also applicable in financial organization. We will write a custom essay sample on 6 Sigma in Banking or any similar topic only for you Order Now After implementation of 6? the realization of improvement was done by using DMAIC model, where the process was recorded according to SIPOC model. PARETO method helped to identify the influence of problematic causes and ISHIKAWA model was used in identification of sample root Banks made the first significant step towards 6? with the implementation of ISO 9000:2000 standards. While moving forward with ISO standards, banks started a parallel process which includes PARETO method, measuring customer satisfaction, and audit system and complaint management with an intention to increase customer satisfaction level. By completing this they received the knowledge on green belt without even knowing it. Now-a-days it is easy to monitor and control the quality process by using SPC. The activities were conducted by using software of CIM College, for whose usage the participants were trained and the activities involved are- * Finding the spot for improvement in order to accomplish greater customer satisfaction * Introduction of following clients need * Establishing direct communication with users of bank’s services * Interviewing of physical person, user of banks services in offices Questionnaires for measuring customer’s satisfaction are handed over to clients and the results were processed by using the software. To increase the overall satisfaction banks have defined the future quality goals * Simplification of service providing by removing activities to 20% which don’t make additional value of the total process * Increasing customer’s satisfaction by 50% every year for next 2 years to achieve 95% satisfaction evel by the next years * Decreasing mistakes by 50% every year * Increase service faster by 20% each year * Increase profit by share- 10%more than previous year Managers through this CIM software and analyzing the STORY BOARD for crediting process can view the achievements and results of quality process. Further the documentation from a client is done only once and the information are transferred into electronic form and sent to Crediting Board for approval. How to cite 6 Sigma in Banking, Essay examples

Animal Farm and 1984 Comparison Essay Example For Students

Animal Farm and 1984 Comparison Essay In his books, Animal Farm and 1984, George Orwell creates two similar societies attempting to achieve perfection through tyranny but the environment of each supports a different culture. In both Animal Farm and 1984 the ruling society depresses the individual in order to achieve his total obedience. In Animal Farm the environment is static à ¢Ã¢â€š ¬Ã¢â‚¬Å" that of a rigid society- that of a small space -for it is in a farm. Because it is so simple, so undeveloped technology wise, a different society immerges, a society more similar to that of today, then to that of the other book, 1984. In 1984, the government controls the individual technology wise. It uses technology in order to watch everything the individual does, so the individual will not rebel and that society will maintain the way it is à ¢Ã¢â€š ¬Ã¢â‚¬Å" the way it supposed to be technology controlled Tarnoff online. Right at the beginning of 1984, Orwell presents the reader with how much the government controls and supervises what the individual does. On the first page he describes a poster with a mens picture on it, and a caption underneath à ¢Ã¢â€š ¬Ã¢â‚¬Å" Big Brother Is Watching You. That shows how the government tries to intimidate the people in order for the people to listen to them and do as the government tells them to Orwell, 1984 5. In Animal Farm the pigs, which control the farm, use another method to achieve the same result. When the animals were working on the windmill Napoleon, the leader, announced that there will be work on Sunday, off course he said that it will be strictly voluntary, but, who ever does not volunteer will have his rations reduced by half. It does not matter how, but in both 1984 and Animal Farm, the leaders use some kind of oppression to control the individual whether it is fear of hunger or fear of violating the law Orwell, Animal Farm 63. The environment of each book is quite different. In Animal Farm it is a farm, and that creates a society which is easy to control because there is less space and less places to go to. It was easier for the pigs to control and supervise the animals. That way they had control over all the animals, so any animal that wanted to get away from the totalitarianism that controlled the farm the pigs knew about it and dealt with it appropriately. For example à ¢Ã¢â€š ¬Ã¢â‚¬Å" when the three hens come forward and admit that snowball came to them in a dream à ¢Ã¢â€š ¬Ã¢â‚¬Å" they are slaughtered. As Harold Bloom said in his book, this is an obvious parallel to the purge trials of the 1930s 18. In 1984, George Orwell opens us to a futuristic society where technology controls everything. At the beginning of the book Orwell describes a telescreen à ¢Ã¢â€š ¬Ã¢â‚¬Å" a kind of television screen that makes it possible for the government to see, and supervise everything the individual is doing. That is the way the government indicates how  powerful they really are, and that they can see and hear everything a person does. Mainly because of that technology, the government finds out about Winston Smith affair with Julia and about his rebellious thoughts against the government. Because of those thoughts he is tortured so much, that eventually he gives up his personal freedom and his love to Julia. In his book William Steinhoff say that after he is tortured so much, Winston is cut off from past and future and his conscience extinguishes when he cries to the torturers to send the rats to Julia à ¢Ã¢â€š ¬Ã¢â‚¬Å" Do it to Julia! Do it to Julia! Not me! Julia! I dont care what you do to her!Orwell, 1984 236. He also says that Winston is bullied so much, beaten so much, tortured so much, that he is reduced to a statues below that of an animal. That would never have happened if technology were not used in such a cruel, intimidating way. It created a society where people are afraid of technology, of the people who created it, of the government, of big brother 210.